DEUTSCHE POST GLOBAL MAIL

A subsidiary of Europe’s largest postal service provider, DPGM recently set its sights on the US postal market. Expansion plans naturally called for a better understanding of its stateside target — operations decision-makers across a variety of vertical markets. What would they expect, wondered DPGM, of a global mail delivery service? By tapping into Greenberg's broad business-to-business experience, DPGM was able to refine and successfully launch a new product and service offering in the U.S.