NOKIA INTERNET COMMUNICATIONS

That's right, "internet communications." Nokia, well-known, indeed celebrated, for its cellular phones, wanted to secure a place in the internet communications market. It knew three things. One, that it would have to struggle to be taken seriously as a player in the network security arena; two, that it would be severely outspent by the competition; and three, that it would have to rely heavily — no, very heavily — on advertising to engage its target market. Nokia hired Greenberg to make sure the advertising in question was on point. We conducted a global study on Nokia's behalf, leveraging consumer feedback in eight countries and six languages to maximize the campaign's effectiveness.