HAPPY ABOUT KNOWING WHAT TO EXPECT IN 2006: GETTING A HANDLE ON THE YEAR AHEAD

Wouldn't it be great to have a good handle on what will happen this year to make sure you could plan around it? This book provides a series of answers and a number of interesting predictions. For 2006, author Mitchell Levy gathered contributions from 50 top executives, including Andrew Greenberg. Andrew's prediction:

"Countries as Brands. In 2006 countries will start overtly branding themselves to increase export visibility. Made in Luxembourg. You bet." - Andrew Greenberg, CEO, Greenberg Brand Strategy