News
CONTRA COSTA TIMES | GREENBERG GETS LUCKY - LUCKY BRAND BACK AGAIN | SEPTEMBER 18, 2007
Owner Save Mart gives old chain new lease on life by converting Albertsons stores.
CONTRA COSTA TIMES | CHA-CHINGLE BELLS | DECEMBER 18, 2005
Greenberg comments on the controversy surrounding the removal of Christmas in holiday marketing.
ONLINE MEDIA DAILY | A LEAP OF FAITH | NOVEMBER 28, 2005
Greenberg Brand Strategy CEO Andrew Greenberg comments on the intense competition for online holiday marketing.
BOOK RELEASE | HAPPY ABOUT KNOWING WHAT TO EXPECT IN 2006 | NOVEMBER 2005
Andrew Greenberg's prediction included in popular new book.
PR.COM | IN 2006, ENERGY ISSUES TAKE A FRONT BURNER ON THE WORLD STAGE | NOVEMBER 15, 2005
Andrew Greenberg joins 50 executives in Mitchell Levy's 'hot off the press' book "Happy About Knowing What to Expect in 2006".
FORBES.COM | THIS IS YOUR MARKETING CAMPAIGN ON STEROIDS | OCTOBER 20. 2005
Identify an incentive for a person to spread the word. "It doesn't necessarily have to be 'I'll give you $5 if you tell five people,'" said Andrew Greenberg, the CEO of Greenberg Brand Strategy. "The coolness factor is a better incentive and so are the benefits to the consumer. A good example is Skype, which provides quality telephone services for free."
AMERICAN VENTURE MAGAZINE | ANDREW GREENBERG, ENTREPRENEUR PROFILE | OCTOBER 20, 2005
San Francisco is not exactly the easiest place to start a brand strategy agency -or any agency related to the advertising world. Next to New York and Los Angeles, the San Francisco market guarantees stiff competition and, in many cases, failure.
INTERNETADSALES.COM | YAHOO! SEARCH MARKETING LAUNCHES "LIFE SERIES" TO EXPLORE RELATIONSHIPS BETWEEN MAJOR LIFE EVENTS AND INTERNET SEARCH HABITS | OCTOBER 17, 2005
Greenberg Brand Strategy plays key role in Yahoo! market research involving college students.
THE ESTRATEGYONE BUZZ | THE OLD COLLEGE SHOPPER PREGNANT SEARCH | OCTOBER 12, 2005
Greenberg Brand Strategy plays key role in Yahoo! market research involving college students.
ONLINE MEDIA DAILY | STUDENTS: SEARCH ENGINES MORE CREDIBLE THAN TV ADS BY WENDY DAVIS, WEDNESDAY | OCTOBER 12, 2005
Greenberg Brand Strategy plays key role in Yahoo! market research involving college students.
PAY PER CLICK ANALYST | YAHOO! SEARCH MARKETING LAUNCHES "LIFE SERIES" TO EXPLORE RELATIONSHIPS BETWEEN MAJOR LIFE EVENTS AND INTERNET SEARCH HABITS | OCTOBER 12, 2005
Greenberg Brand Strategy plays key role in Yahoo! market research involving college students.
SMART MOBS ONLINE PUBLICATION | TRUSTING THE SEARCH ENGINE | OCTOBER 12, 2005
Greenberg Brand Strategy plays key role in Yahoo! market research involving college students.
MARKETINGVOX, THE VOICE ON ONLINE MARKETING | YAHOO!: STUDENTS SAY SEARCH BEST MEDIUM FOR INFO | OCTOBER 12, 2005
College students find search engines more reliable than all other forms of media, including magazines, newspapers, and TV ads, according to a new study by Yahoo! Search Marketing and Greenberg Brand Strategy.
DAILY RESEARCH NEWS ONLINE | AFRICAN AMERICANS AND PARENTS-TO-BE AMONG HEAVIEST WEB USERS | OCTOBER 12, 2005
African Americans spend nearly twice as much time online as the rest of the population, according to the AOL African American Cyberstudy, conducted by IMAGES Market Research. Separate research from Yahoo! And Greenberg Brand Strategy about online use at key life stages finds parents-to-be and college students heavily reliant on the Internet.
MEDIA MAGAZINE | IN-GAME AD IN VOGUE | JULY 2005
Andrew Greenberg comments on the rapidly growing use of advertising in video games.
CHANGE/AGENT MAGAZINE | KEEPING IT REAL | JULY 2005
"Organic is it's own brand," says Andrew Greenberg, CEO of Greenberg Brand Strategy. "Even though all lettuce from the ground..."
CNN INTERNATIONAL | STAR WARS EPISODE III | MAY 19, 2005
(Quicktime Movie, 19MB)
CNN | STAR WARS EPISODE III | MAY 17, 2005
(Quicktime Movie, 14MB)
WASHINGTON TIMES | SITH FOR SALE | MAY 13,2005
The marketing force is certainly with George Lucas. The "Star Wars" creator has spun his sci-fi franchise into just about every possible product tie-in. Andrew Greenberg, CEO of San Francisco-based Greenberg Brand Strategy and Greenberg Studios, contends Mr. Lucas remains keenly aware of his fan base and wouldn't chase fans away.
BALTIMORE SUN | FASHION INDUSTRY MATURES WITH FOCUS ON OLDER WOMEN | APRIL 27, 2005
Fashion is growing up…"It certainly started with the fit, but it also continues on with everything from signage to their advertising, " says Andrew Greenberg, CEO of Greenberg Brand Strategy, which helps retailers better understand their customers. "I think that (designers and retailers) are waking up to the fact that, until now, they hadn't really nailed it. The money and the interest is in the 30-35-plus woman."
BRANDWEEK | UGLY CLOTHING | APRIL 18, 2005
Andrew Greenberg, who runs a San Francisco consultancy with clients including Levi Straus, Banana Republic, and Old Navy, was asked to comment on a new hip brand of clothing UGLY Clothing. "It's very plain Jane, from sweatpants to T-shirts to the hats to the purses," he said. However, said Greenberg, "There is no question (store) buyers will give this a look…It may not be a 30 or 40-year-old brand but it could go quickly into a fad."