Stakes are high in international research. You're faced with markets that are unfamiliar and consumers whose behavior you might not fully comprehend. Add local customs into the mix and things can get complex. That's why international research projects require cultural familiarity, an open mind, a keen eye for detail, and superior logistical coordination. We offer our clients all four of these essential skills.

Most of our strategists have lived abroad and have exercised their ability to read other cultures first hand. We know the difference between human truths and cultural nuances, and we know how to apply that knowledge to your business abroad. Moreover, we've forged, over the years, strong relationships with local research firms in many countries and therefore can offer our clients not only the same quality of insight they've come to expect from us stateside but also a seamless international process.

On multi-country projects, you can expect the following from the Greenberg team:

• Partnerships with local talent in countries throughout the world
• Central planning and coordination, insuring:
• Consistent briefings and distribution of research materials across all markets.
• Learnings that are delivered in a consistent and accurate manner.
• Smooth management of all aspects of project coordination through the use of a single project manager liaisoning between local markets.
• Central analysis, insuring the delivery of findings that highlight similarities and differences across countries