Generation IT: Millennials and Digital Transformation

Generation IT

New research from Greenberg Strategy analyzes the impact of the Millennial Generation on organizational culture and IT decision-making.

For IT organizations and businesses in general, the dominant conversation is around Digital Transformation. However, as IT executives wrestle with technological challenges, there is another profound transformation underway.

A new, largely millennial generation of IT professionals are already in, or fast approaching, decision making roles. Greenberg's new Generation IT research study shows that 12–15% of all IT decision-makers in the US and the UK are Millennials.

Seasoned IT professionals are now working with colleagues who have very different attitudes and mindsets...colleagues who fail fast and question conventional thinking.  

Millennials are known as digital natives, valuing experiences over things, reliant on social media, thirsting for quick results, diverse and educated. As a group, they are set to represent more than 50% of the total US workforce by 2020, and the Millennial decision-maker trickle will become a flood. But are established technology companies ready to engage them as leaders and understand how to respond?


Seasoned IT executives are the guardians of corporate data. Having survived multiple downturns and technology transitions, they place a premium on having a stable infrastructure. Digital Transformation threatens this stability and demands a different mindset.

Millennials embrace change, want their ideas to be heard and strive to impact their organizations. They reject the battle-hardened, stressed and “unthanked” roles of their more seasoned colleagues. They have a low tolerance for hierarchy and are less focused on protecting the corporate infrastructure. They push for innovation and change over order and stability. They don’t defer to the ‘emperor’ brands who seasoned IT professionals have trusted to build their infrastructure.

To request the complete results of our Generation IT study and its implications, please contact us at