Humans are complex beings. Yet the practice of understanding them is often binary. To win today, organizations must understand and forge multi-dimensional connections with people.
We see a more nuanced view. Our approach honors the three centers of intelligence recognized in psychology and neuroscience.
• Head (Cognitive)
• Heart (Reflective)
• Gut (Instinctive)
Increasingly, online surveys are bland, robotic tools that elicit automatic responses. It’s no surprise that drop-off rates are rising, and that getting data you can trust is increasingly difficult.
At Greenberg, we’ve turned quantitative research on its head by framing it around more intuitive angles of inquiry. HumanQuant addresses both how questions are asked, as well as the design of the environment, and deploys new analytical tools to capture the output. By framing traditional questions in new ways, we have increased the depth of response and willingness to engage in ways that yield new insights to elicit the answers you need.
Complex patterns exist beneath the surface of every category – essential habits, heuristics, and traits that drive preferences, behaviors, and decision-making.
We help identify these patterns and, more importantly, the connections between them, to create an evaluative and predictive framework. Together, these help reveal the bigger picture and better shape strategy, communication, and product development.
We believe data needs to be beautiful – and inspire new thinking. Greenberg Studios lives at the convergence of research, video, and design, creating distinctive deliverables.
Our in-house designers and videographers bring strategic insights and implications to life by creating powerful and memorable stories across all media. While video drives many of our projects, Greenberg Studios delivers everything from reports and presentations, to infographics, booklets, posters, websites, and online dashboards.
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