“Women, Insight & Innovation” – April 26 in San Francisco

The lack of gender diversity in technology is well documented. Nowhere is this more apparent than in innovation, where women are vastly underrepresented.

Greenberg Strategy, Digitas and Viva Women! will host “Women, Insight & Innovation” on Thursday, April 26 in San Francisco, an evening of networking and conversation with leading voices who will share their ideas and insights for practical, research-driven solutions to empower women in innovation.

How do we open the innovation process? Marketers and brands can no longer perpetuate gender imbalance by deploying the “tried-and-true” research methodologies that exclude women’s expertise and perspectives.

By changing the way we design, recruit and conduct research, and by opening our doors to capture more female perspectives from a range of backgrounds and experiences, together we’ll develop technology, products, and brands that are as broad, inclusive and creative as the people they serve.

Additional event details are below. Space is limited, so for more information or to request an invitation, please contact us at events@greenberginc.com.

“Greenberg Strategy, Digitas & Viva Women! Present: Women, Insight & Innovation”
Date: Thursday, April 26, 2018
Time: 6-8 PM
Location: Digitas, 2001 The Embarcadero, San Francisco, CA 94133

Keynote Speaker
Terry Morreale
President & Chief Technology Officer
National Center for Women & Information Technology

Panelists
Mindy Cancila
Managing Vice President, Gartner

Jennifer Lashua
Director, Digital Marketing, Media & Creative, Intel

Michael Borrus
General Partner, XSeed Capital

Allison Wilt
Senior Director, Strategy, Greenberg Strategy

Moderator
Nicola Finnerty
VP, Head of Qualitative, Greenberg Strategy