Greenberg Expands Leadership Team

Faith Markham, Diana Bailey, and Laura Sigman

Faith Markham, Diana Bailey, and Laura Sigman

Greenberg has added three senior people to its leadership team. Diana Bailey and Faith Markham both join as Vice Presidents, Strategic Planning, reporting to Iwan Thomis, Chief Strategy Officer. Laura Sigman joins to head up all marketing activities in the newly created role of Director of Marketing, reporting to Kim Lundgren, President. 

Named the first winner of Women in Research’s (WIRe) Best Places to Work award this past September, Greenberg adds to its leadership team during a time that sees significant year-over-year growth. These new appointments also mark the expansion of east-coast management to better serve business needs. 

“Our entire organization strives for inclusion and diversity and that’s also reflected in our leadership. Diana, Faith and Laura will add new perspectives and contribute to the breadth of our thinking, helping us to continually raise the bar for our partners,” commented Kim Lundgren. “And given their experience, I know they’ll be great mentors, too.”

Added Iwan Thomis: “Diana’s global project work and ability to bring cultural context to insights while also helping companies navigate changing consumer mindsets is exceptional. Faith brings a fantastic and unique perspective to quantitative projects; while she appreciates the need for a rigorous method, she isn’t constrained by the numbers when drawing insights and crafting a story. Both take holistic approaches to providing solutions which is exactly what our partners look for. We are thrilled to have them on our team.”

Diana Bailey has worked in the industry for more than 15 years and has built and led high-performing research teams in North and South America. Prior to Greenberg, Diana held senior-level roles at Hall & Partners and Kantar’s Millward Brown. She is based in Los Angeles.

Faith Markham joins Greenberg with more than 20 years of market research and brand consulting experience. She was most recently Insights Director with brand consultancy The PARAGRAPH Project and spent 10 years with Omnicom’s Hall & Partners. Faith is based in Raleigh-Durham, North Carolina.  

Laura Sigman brings more than 20 years of diverse B2B and B2C experience to Greenberg. She joins from Kantar’s Lightspeed Research, where she led external and internal marketing communications initiatives for the Americas’ region and was a member of Kantar’s North America marketing executive committee. Laura is based in Hoboken, NJ.